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Data-driven insights are key to transformation in all aspects of a communication service & media provider’s business. Sixty percent of communications and media firms have increased revenue through better utilization of their data assets. In fact, in cross-industry report with leading research and strategy firm ESG into data maturity finds that communications and media firms rank third among eight verticals for data investment and “data-obsessed” culture.

This means that even in the most data-advanced industry, nearly four of five organizations surveyed still have an opportunity to transform the way they use data to drive meaningful improvements in bottom-line outcomes. But being data-obsessed requires more than adding big data tools to the stack. To focus on data quality and make intelligent use of your data, you must revisit your cross-functional data strategy. What does this mean for your organization?

This webinar digs into the global research, highlighting how 1,350 business and IT experts lay out the benefits top-tier organizations are experiencing from a mature data strategy, including:

  • 93% of communications and media firms say that they’re vulnerable to disruption if they do not use their data to develop and optimize new offerings
  • 47% of these firms using data insights say that they’re usually ahead of competitors when it comes to developing and launching new products and services, which is the highest rating among all industries surveyed
  • Communications companies report the highest cost savings from better data use over the past year

Watch to learn how communications and media firms are leveraging data to drive innovation in operational excellence, revenue and service assurance. Communications and media leaders know that data is our most important asset. But you might be surprised to learn just how valuable it can be.



Speaker Info
Area Vice President - Telco & Media
Splunk Inc

Speaker Info
Strategist, Communications and Media
Splunk Inc

Speaker Info
Principal Engineer, Infrastructure Health

Speaker Info
Senior Analyst

Webinar Details:


What’s a Communications and Media Firm’s Data Really Worth?


Tuesday, June 23, 2020


10 a.m. PT | 1 p.m. ET