How Splunk helps McLaren Shadow Gain Competitive Advantage in F1 Esports | Virtual Event

McLaren’s Shadow Esports team has worked over the last several years in partnership with Splunk to bring data to F1 esports like never before. Join this live webinar to hear how McLaren leveraged their decades of racing expertise in partnership with technologists at Splunk to develop similar data-driven insights to help improve driver performance, pit strategy and overall race results. You’ll hear how Splunk developed custom data collection capabilities for these digital racing platforms to feed real time racing telemetry data into the Splunk platform to help deliver the competitive advantage McLaren knew lay hidden in data.

In this session, we will discuss:

How McLaren leveraged their racing heritage to lead in a digital native arena
The journey McLaren Shadow embarked on with Splunk to glean insights from dark data
Why McLaren continues to lean on Splunk’s Observability capabilities for competitive advantage in a digital first economy

Splunk is more to McLaren than a sponsor with a sticker on that beautiful F1 car. Splunk is a true technology partner helping McLaren use Observability to develop competitive advantage in F1 Esports and beyond!

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Our Speakers

George Simmons

Head Engineer
at McLaren Racing

Cory Minton

Director Observability Solution Strategists
at Splunk

Splunk, Splunk>, Turn Data Into Doing, Data-to-Everything, and D2E are trademarks or registered trademarks of Splunk Inc. in the United States and other countries. All other brand names, product names, or trademarks belong to their respective owners.

On Demand

Our Speakers

George Simmons

Cory Minton